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Home Business Startup Work At Home |
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What a WasteA Home Business Startup Article By Bob Osgoodby It never ceases to amaze me. People join a program in the hope of making some extra money, and just don't seem to do anything right. Now, think about it. They join an opportunity program, have to plunk down some of their hard earned money and don't advertise it - what do they expect - the world to beat a path to their door. If they do advertise, they use the same tired old ad that others in the same program use. What makes them think they will come to them instead of one of the thousands of others using the same ad? They submit this ad to free ad publications or web sites, wonder why they don't have to buy a wheelbarrow to carry the orders in from their mailbox, and lose heart. Now don't get me wrong - free ads DO work. But you must have an ad that stands out from the crowd. I just can't believe that someone, who is trying to capitalize on a free ad, doesn't take the time to develop a good ad. If you are placing an ad in a publication, and you are sending prospects to a web site, you must ensure that the URL (address) of the web site is displayed correctly. For example, use http://www.adv-marketing.com - not just www.adv-marketing.com - in the first instance the ad will display as a clickable link, and in many email readers, the second instance won't. If you are using a mailing address use mailto:bob@adv-marketing.com and not just bob@adv-markeing.com - again the first is clickable and the second is not. If you are placing an ad for submission on a web site - follow the directions. The majority of people who submit an ad to our site don't - guess what - their ad is lost in the gaggle of other ads submitted. If however they do, their ad will have bold headlines and clickable links and will stand out from the others. Let's face it - people are lazy - if they can directly click on a link, the odds are they will - if you make them jump through hoops - the odds are they won't. More work for you - sure - but you are the one trying to make a buck. If you're lazy as well - you won't. And for goodness sake - test your ad - make sure the URL is correct and your email address is as well. I just can't believe the number of ads submitted with incorrect information. Here's one I get a real kick out of - because of all the spam they get, they decide to protect themselves, and subscribe to a spam filter such as "Spam Arrest". These "protection" programs require you to visit a web site and verify that you are a "real person". Well guess what gang? Most people can't be bothered and you will not get their business. It is a proven maxim that people seldom buy on their first exposure to an ad. Repetition here is key. If you are going to advertise, you must be in their face on an ongoing basis. An occasional ad here or there simply doesn't work. On our web ads, we require that someone renews their ad each week - why, you might ask. Why don't you just leave the ad there indefinitely? The answer to that is simple. If an ad is renewed each week, they are still in business. Isn't it frustrating to do a web search and find that the web site no longer exists. If someone takes a moment or two to renew their ad, it does build a level of trust with people looking for your product or service. If they see the same ad week after week, they just may choose to look further. Are some people lazy - you bet! Are some people stupid - most likely! Are some people just inexperienced in the intricacies of the web - no doubt. But all of these people have something in common - they have disposable income. If you don't make it easy for them, you are simply wasting your time, and they will dispose of it someplace else. --------------------------- ---------------------------
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