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RANDY'S HOME BUSINESS SOLUTIONS NEWSLETTER ARCHIVES
JANUARY 2004
RANDY'S HOME BUSINESS SOLUTIONS NEWSLETTER
A good place to learn about internet marketing and have a little fun!
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VOL 1, ISSUE 11 Jan 1, 2004
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You are subscribed to Randy's Home Business Solutions Newsletter. If you wish to be removed you can find simple instructions at the end of this email.
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**CONTENTS:**
Feature Article: A Half-Hearted Effort
Laugh A Little: Joke of the Moment
Helpful Tip: Mostly Computer Related
Useful Resources: I'll find them for you!
Thought For Today: Inspirational (I hope)
Contact Information.
A Few Ads!
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**TOP AD**
Planning To Get Rich With Your Own Home Business?
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What Is It? IAHBE stands for the International Association of Home Business Entrepreneurs. An organization that champions the home-business lifestyle and provides its members with a multitude of resources for maximum home-business success.
Each month, IAHBE members receive:
-Free Leads to help you build your business;
-Book-of-the-Month (titles selected for home-business owners);
-Audio Seminar;
-Over 20 exclusive interviews with top home business experts;
-Magazine-of-the-Month (full 1-year subscriptions to magazines like Fast Company, INC, Business 2.0, Money Magazine);
-Over $120 in Special Monthly Free Bonuses;
-Special Reports;
-Marketing Tip-of-the-Day;
-Software-of-the-Month (Windows and Mac);
-Daily motivational messages;
-Select Business Newsletters;
-AND MORE!!
"In all IAHBE members receive OVER $240 in powerful business-building resources each month!"
IAHBE members also receive a subscription to Six-Figure Income Magazine (normally $49/year)
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**FEATURE ARTICLE**
A "HALF-HEARTED" EFFORT
By Bob Osgoodby
Every once in awhile, I sit down at the computer to write an article or copy for an ad, and nothing happens. A dozen or so, false starts later, I finally decide on a topic, but the words just won't come. Only a paragraph or two gets written, and it's time to call it a day. Later, looking at what was done, I usually highlight it, and hit the "delete" key.
Other times, the words flow as if from a "magic spring" and before I know it, the article or ad is complete, but far too long. I try to keep articles around 700 words, as ones much longer seem to drag, and quickly lose the readers interest. Effective ads should be four to six lines with 65 characters per line.
Then comes the painful task of trying to shorten it. But, you may think, everything is important, and you can't cut a word. But, you must, and will usually wind up with something that at least makes sense.
Many people who write copy, advertising their product, have the same problem. They feel they have to give every last detail about their offer in their ad. Nothing could be further from the truth.
You should try to give as much information as possible in the fewest number of words. I know this is difficult, but the fact is that most people simply won't spend the time reading a long ad. Don't worry about the length at first. You should get all the important points down first, and then try to shorten it.
Do this for five or six ads. Then have someone, preferably someone who is not familiar with your product or service, read them. If you have six ads, have them rate them on a scale of one to six, with one being the best in their judgment. Try to get others to do the same type of rating. Be sure not to share the ratings by the other people who did this, until after the current readers rating is complete.
There may be a wide difference in the ratings, but some pattern should show up. Take the highest scoring ad, and run with it. If it draws business, leave it alone. Don't feel you have to tweak the ad every time it is published.
Better yet, move along to the second highest rated ad, and start using that one. Smart entrepreneurs may run several ads in the same publication for the same product or service. Since they construct their ads properly, people may not even realize they are from the same person.
It is highly important to track which ads are generating business. One of the easiest ways is to automatically insert a subject in the email they will send you. The following address will automatically insert the subject "Freead” as the subject when someone clicks on the following address:
mailto:bob@adv-marketing.com?Subject=Freead
A simple way to start collecting this information is to set up separate folders in your email package. You can then, through the use of filters, automatically put each response in a folder depending on its "subject". If you don't have software that can do this, you really should get it. You can download a free copy at:
http://adv-marketing.com?business/frtest.htm - Click on "Freebies".
Eudora is probably one of the best email clients you can get. While it does take a little time to discover all its features, it is a very desirable package for someone in business.
Once you determine which ads are pulling, stay with them. A common mistake some people make is to constantly change their ads, because they feel they are getting stale. Don't forget, it takes 5 to 7 exposures to an ad before someone may respond. If you are constantly changing your ads, you are basically starting over each time.
If you are finding it to be a "struggle" to work your business, the worst thing you can do is to give a "half-hearted" effort”. You won't really be giving it, or your clients the attention they need. Many times, the best thing to do is to take a break. Take a few days or a week off. It will pay dividends as when you resume, you will have a renewed enthusiasm.
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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
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**SPONSOR AD**
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Goldphoria offers a slew of features including:
- 500 pages, which is way more than you probably need. You don't need a separate domain name for each of your products. You can just set them up on separate pages.
- over 200 design templates that are so simple to use that you click one button and instantly update your entire website.
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After your 10 day trial is over, you simply pay $29.99 per month. It's that simple.
You can check out the great site builder software at Goldphoria
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**LAUGH A LITTLE**
1. Q. Know what the difference between in-laws and outlaws is?
A. Outlaws are wanted!
2. Cheap Set
Early in the marriage, Helen, the wife's lifelong friend, came to dinner. During the course of the meal, she broke a fork in half.
"Don't worry about it, Helen," said the husband.
"It's just a cheap set."
The wife turned to the husband and announced, "Honey, Helen gave us that set as a wedding gift!"
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**USEFUL TIP OF THE MONTH**
"EMAIL CLEANUP"
If you use any type of offline email reader, such as Outlook Express or Eudora, if you don’t keep your “Inbox”, “Outbox”, and “Trash” fairly empty, it can significantly slow down your system.
Most of us simply leave things in the “Inbox” with the intentions of getting back to them later. But, if you’re like me, later somehow never seems to arrive. Let’s face it – if something is there and it’s a couple of months old – take care of it or dump it.
You should also clean your “Outbox” on a regular basis, and empty your Trash” at least once a week. I empty my Trash more often, but I get hundreds of emails daily. Think about it, do you really need several hundred ads for male enhancement, porn sites or printer ribbons adding to your clutter – dump ‘em.
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**RESOURCES**
1. I have to tell you about this one. I just recently signed up for a new web host and WOW, what a deal.
You get a professional web hosting package which usually costs $29.00 per month, absolutely FREE for 3 years! And it carries no obligations.
You also receive an abundance of software at no cost. I am currently going through the tutorial of a powerful website building program called NetFusion 7 and hope to have my new website (www.mlmwonders.com) up and running soon.
If you're looking to get a web site up and running at no cost, you should definitely check this site out:
www.1and1.com
By the way, www.mlmwonders.com has been registered by me and is now active. Currently it will direct you to my original website at www.moneywonders.bizhosting.com
Also, www.1and1.com offers domain name registration for $5.99 per year, that is an unbeatable price.
I am not affiliated with them (1and1.com) in any way other than I have signed up for their 3 year free hosting offer, so I make no commissions or any other form of remuneration.
PS - I almost forgot, this is a limited time offer and expires mid Jan.
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**THOUGHT FOR TODAY**
"Trust one who has tried!"
-- Virgil
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**BOTTOM AD**
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So listen to what he has to say as he knows what he is talking about when it comes to starting and promoting a business on the Internet. He reveals all his unconventional tips, trick and techniques with examples so you can learn the most efficient and fastest ways to make money on the Internet.
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**A SPECIAL REQUEST:**
You are not the only newcomers to Internet marketing. Please forward this newsletter to those friends, family and business associates who may find this information useful.
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This newsletter is published by Yours Truly,
Randy Justason
257 Upper Waweig Rd
Waweig, NB
Canada E3L 4N2
506-466-3089
rbs21@lycos.com
www.mlmwonders.com
Start A Home Business Here
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Copyright 2003 Randy's Home Business Solutions ALL RIGHTS RESERVED
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