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RANDY'S HOME BUSINESS SOLUTIONS NEWSLETTER ARCHIVES
MARCH 2004
MLM WONDERS NEWSLETTER
A good place to learn about internet marketing and
have a little fun!
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VOL 2, ISSUE 3 March 1, 2004
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You are subscribed to MLMWonders (formerly Randy's Home
Business Solutions) Newsletter. If you wish to be removed you
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**CONTENTS:**
Feature Article: New YAHOO Search Engine
Laugh A Little: Joke of the Moment
Helpful Tip: Mostly Computer Related
Useful Resources: I'll find them for you!
Thought For Today: Inspirational (I hope)
Contact Information,
And a Few Ads!
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I applogize for the delay in releasing this Newsletter. My
computer crashed and I had to wait over three weeks for a
replacement part from HP.
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**FEATURE ARTICLE**
YAHOO's NEW SEARCH ENGINE
by Jim Hedger
Highlights of the Week: Yahoo Introduces Its Own Search Engine!
Yahoo unleashed the biggest surprise of the year today with the
formal introduction of their own search engine. While the vast
majority of search engine analysts were expecting Yahoo to
simply adopt results from the powerful Inktomi database, Yahoo
has been quietly and apparently quite effectively developing their
own spider, database and ranking algorithms. Last month, Yahoo
CEO Terry Semel announced that Yahoo would be moving away
from results licensed from Google's database by the end of this
quarter.
The move to produce in-house search results is part of
the growing competition in the search engine industry. The
sector is currently dominated by three big players, Yahoo, MSN
and Google. Until recently, Google was considered the most
important search engine to be ranked on, however the changes
made by Yahoo and the anticipated arrival of MSN's own,
proprietary search engine have changed the perceptions of many
webmasters and search engine analysts. Where there was once
only one, there are now three, opening the doors to more
competition, better pricing and hopefully better results from all
three.
We are very excited about the "new" Yahoo. The listings returned
look highly relevant to keywords entered and we don't see much
SPAM in the listings, based on the limited number of keyword
phrases we have tested. We may still see Google results filtering
in and out of Yahoo for a few weeks yet as the techs at Yahoo
work out any bugs or problems associated with their new search
engine. There are a few features of the "new" Yahoo webmasters
and SEOs should be aware of.
Yahoo seems to be looking at similar page elements as Inktomi,
though the results displayed are somewhat different from those
shown on HotBot which runs nearly pure Inktomi results.
Elements such as keyword densities, keyword enriched titles
and keyword arrangement seem to be important factors in
Yahoo's current algorithm. We have also seen Google results
popping up from time to time. This is very likely a temporary
measure to ensure search-continuity as Yahoo engineers
continue to develop their algorithm.
The description meta tag weighs heavily in Yahoo's algorithm.
Webmasters are strongly recommended to display similar
incidents of keywords in titles, descriptions and body text for
each page in their site. (Be certain the incidents are page and
topic specific, of course.)
Yahoo has a new spider known as YahooSlurp. YahooSlurp will
work a lot like GoogleBot in that it will follow every HREF link
found on a website. YahooSlurp will NOT follow SRC links such
as images or FRAMES. When optimizing a site that uses
FRAMES, correct use of the <noframes> tag will be necessary.
Yahoo's spider can follow dynamic links but Yahoo is advising
webmasters to post static pages with HREF (text) links directed
to specific sections featuring dynamic content.
This tells us that the use of a sitemap will continue to be an SEO
Best Practice technique. Yahoo will respect common
ROBOTS.TXT statements. For more information on ROBOTS.TXT
files, please visit: http://www.robotstxt.org/wc/norobots.html
Paying to get into the Inktomi database should attract more
attention from YahooSlurp. I am pretty sure that YahooSlurp will
find your site if you don't pay however, paying will buy you much
greater frequency of visits from the Slurp spider. Inktomi is very
old-school when it comes to Keyword densities, keyword
arrangement and simple-site structure.
Optimizing for Inktomi is a lot like optimizing for AltaVista was a
few years back (without the leader-pages and gateways that were
once so popular). While Yahoo is clearly not running on pure
Inktomi results, the fact they share a spider and likely a database
leads us to believe that the two sections of the same firm are
working together and will continue to share several common
algorithmic attributes.
There are several other factors we are examining in regards to
the new Yahoo. Hopefully we will have some answers to these
questions in the near future.
What is the relationship between Directory and Algorithmic
listings?
What is the average "turn-around" time for sites from submission
to Top10 or Top20 placement?
Will the expected absence of Lycos effect Yahoo or Inktomi's
database in any way?
What is the role of AlltheWeb and AltaVista? Both are owned by
Yahoo which acquired the two companies when it purchased
Overture. Speculation had Yahoo buying AV and ATW for their
patents but what about their technologies and databases?
This move, in my mind, marks the second phase of the current
war of dominance between the big three. Last year was marked
by the many mergers and acquisitions that redrew the landscape.
This year we've seen former big players such as LookSmart and
Lycos fall below the radar screen as the first major casualties.
While it is becoming more difficult to predict the next victims,
clearly the big winner this month is Terry Semel and the team at
Yahoo.
For search engine users, marketers and advertisers, the
increased competition between the three major search tools will
be, for the most part, beneficial. It will be easier to find relevant
information and easier to achieve strong placements on one or
more of the major search entities. In the best and most idyllic
circumstances, competition breeds better products, fosters
stronger customer relations, and pushes competitors to work
harder and smarter. We will see more innovations, new product
and service offerings, and a race to "lock-in" users by offering
more personalized information resources such as Email, dating
services and one-click lookups of common information (such as
airplane schedules). Hype it or hope for it, the future looks very
search friendly.
"Article by Jim Hedger, StepForth Search Engine Placement Inc."
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**LAUGH A LITTLE**
1. An advertising salesman was seeking advertisements for the
local paper. He stopped in the village store to make his pitch,
but the old, grizzled proprietor was adamant.
"Don't need 'em," he said. "Been in business nearly 80 years and
never advertised."
"Could you tell me what that building is on the hill?" inquired the
salesman.
"That's the village church."
"Been there long?" was the next question.
"Oh, 'bout 300 years," reckoned the storekeeper.
"Well," said the persistent salesman, "they still ring the bell every
week, don't they?"
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2. Judi went to a helicopter flight school insisting she wanted to
learn to fly that day. As all the planes were currently in use,
the owner agreed to instruct her on how to pilot the helicopter
solo by radio. He took her out, showed her how to start it and
gave her the basics, and sent her on her way.
After she climbed 1000 feet, she radioed in. "I'm doing great! I
love it! The view is so beautiful, and I'm starting to get the
hang of this." After 2000 feet, she radioed again, saying how
easy it was becoming to fly. The instructor watched her climb
over 3000 feet, and was beginning to worry that she hadn't
radioed in. A few minutes later, he watched in horror as she
crashed about half a mile away.
He ran over and pulled her from the wreckage. When he asked
what happened, she said: "I don't know! Everything was going
fine, but as I got higher, I was starting to get cold. I can't
remember anything after I turned off the big fan."
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**USEFUL TIP OF THE MONTH**
No Back Button
Don’t you just hate it when you are searching the web, and you
get a pop-up screen with no back button. Is your only option to
re-enter the original search terms again?
Or how about if you get one of these windows that you need to
refresh – again no buttons. Fortuanately, there a way to navigate
or work with a browser window that doesn't display your browser
buttons?
Usually, you can right-click inside the window and select Back,
Forward, or Refresh from the resulting menu. Oh, be sure you're
not clicking a picture when you do this or you're not going to
get those options – this is how you can save an image to your
hard drive..
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**RESOURCES**
1. Excellent HTML tutorials are available at:
http://www.boogiejack.com
http://www.htmlgoodies.com
2. Want some free ebooks that you can give away on your site
to increase traffic. Check out:
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3. How would you like to have thousands of people building your
opt-in safelist day and night? Now you can:
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**THOUGHT FOR TODAY**
Progress always involves risk; you can't steal second base and
keep your foot on first.
Frederick Wilcox
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