MLM WONDERS NEWSLETTER
Your MLM Home Business Starting Point
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VOL 2, ISSUE 4 May 1, 2004
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**CONTENTS:**
Feature Article: More Harm Than Good
Laugh A Little: Joke of the Moment
Helpful Tip: Mostly Computer Related
Useful Resources: I'll find them for you!
Thought For Today: Inspirational (I hope)
Contact Information,
And a Few Ads!
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Hi folks, I hope you are enjoying the lovely spring weather. I know I am. I've had a very busy April but it's going to pay off this summer. I have all of my wood for next winter cut, split and piled!
And fishing season is here!
This month's feature article is about something we are all too familiar with - SPAM - I get some, you get some, we all get some...but nobody wants it.
Anyway, have a good month and remember: if you didn't ask for it, don't open it (email attachments).
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**FEATURE ARTICLE**
More Harm Than Good
by Bob Osgoodby
E-mail is an extremely important and effective means of communication and is used by millions of people, for personal and commercial purposes. Its convenience and efficiency is threatened however by the rise in spam. Spam currently accounts for over half of all e-mail traffic, and most spam is fraudulent or deceptive in nature.
Internet Service Providers (ISPs) have been attempting to fight spam over the years. Unfortunately, their efforts have been less than successful and everyone’s inbox continues to be filled with this junk on a daily basis. In the last calendar month alone, I received 62,028 unsolicited e-mails.
ISPs have developed filters of all kinds. Some look for keywords, and others check for certain punctuation patterns or word patterns. Some penalize the use of ALL CAPS, or the number of bad addresses (bounces) which are returned as undeliverable. Some rely on complaints from their subscribers and will blacklist someone if a complaint is received.
The worst ISPs simply dump an e-mail without notifying either party of their action. If I send you an important e-mail for example, and it violates one of their filters, you will never get it or know it was sent, and I am not notified it was not delivered - this is totally unacceptable.
The bottom line is some ISPs are doing more harm than good. Legitimate e-mails are not getting through in many cases. Publishers of “opt in” newsletters and ezines are seeing their publications summarily “trashed” by some ISPs or nodes because they triggered a filter. I defy anyone, who publishes on a regular basis, to produce a 3,000+ word document, which is squeaky clean and does not violate at least some of their filters.
Many spammers harvest addresses from the web. They have software that searches the web for keywords they specify and they build targeted lists. Others gather addresses from Newsgroups or Bulletin Boards. Some of your larger ISPs may be simply trying to turn a greater profit. If they sell their address lists to spammers, they then have “carte blanch” to send anything they wish, but they then unmercifully dump others without notifying either the sender or the recipient.
Think about this. I have a screen name with a major service. I use this to check my e-mail to ensure that my newsletters are being received by subscribers to that service. On many occasions it never gets there. My e-mail account does however get pounded by vile spam of all kinds, that even the most basic filters should block. That screen name has never been used for any purpose other than to receive e-mail. It has never appeared on the web or been used for a Newsgroup or Bulletin Board posting. I wonder how those spammers got my address.
The Federal Anti-Spam Bill, effective January 1, 2004, sets requirements for commercial e-mail, including opt-out provisions and valid postal addresses. It also prohibits misleading subject lines or fraudulent return addresses. Violators face fines as well as prison terms.
While there will be a maturation period, this should work. I really don’t care if someone sends me an unsolicited e-mail as many times I do receive something of interest. I receive ads sent through the U.S. Postal Service every day and don’t give it a second thought. As long as those sending unsolicited e-mail follow the rules, it is something I can live with.
To make it work however, the ISPs have to stop filtering e-mail. If I receive something I don’t want and can get off their mailing list, this is perfectly acceptable to me. How dare the ISPs presume to be the guardian of my e-mail and summarily block something I may
wish to receive.
I think the “do not spam” registry is a bad idea. It could contain millions of e-mail addresses that would have to be checked whenever bulk e-mail is sent and will drive valuable publications off the web. There is a difference between bulk mail and spam. Bulk mail is the only way a publisher can send their publications to the thousands of people who want them. While spammers use bulk mail, the difference is in the content and not the method.
Critics complain that the law sets requirements that, if met, will grant marketers protection as having sent "legal" spam. So what! I know it will take some time to iron out all the wrinkles in this, but when they do, we will have a far better Internet. This will ultimately give control back to the end user – you and me, the consumers – to determine what we want to receive, and not some faulty filter designed to “protect us”.
The ISPs can play a critical role in the success or failure of this legislation. If they continue on their current path, it is doomed to failure. They must not summarily block any e-mails. If this federal legislation works, and I think it will, the spam will stop as the violators will face significant civil and criminal penalties.
How can you help? Let your ISP know how you feel. If they are not responsive to this problem, and continue on their current track, vote with your dollars and switch to one that is. If the ISPs approach this properly, we will have a solid Internet for personal and business use, and valuable e-mail will not be lost. If they don’t, they will be doing more harm than good.
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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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**LAUGH A LITTLE**
1. Good Guess.
A fourth-grade teacher was giving her pupils a lesson in logic. "Here is the situation," she said.
"A man is standing up in a boat in the middle of a river, fishing. He loses his balance, falls in, and begins splashing and yelling for help.
His wife hears the commotion, knows he can't swim, and runs down to the bank. Why do you think she ran to the bank?"
A little girl raised her hand and asked, "To draw out all his savings?"
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2. Chivalry.
The divorce proceedings had been long, contentious, and extremely heated. Finally, the husband's attorney rose for one last try at a no-alimony settlement.
"Your Honor," he said, "my client sincerely believes his wife is just being ridiculous. Why, most women would love to have a husband who still believes in chivalry; and on the day in question, he was only opening the door for her out of chivalry."
"Counselor," replied the judge, "I am granting the divorce and the settlement Mrs. Smith is asking in its entirely. I simply cannot believe chivalry was the motivation for your client opening that car door - while he was driving down the freeway at 65 mph."
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**USEFUL TIP OF THE MONTH**
1. Google has a new feature. You can add synonyms to your search. By adding a tilde symbol before your search word, your search will include synonyms. Example:
~sayings
...brings up results for sayings, quotations, colloquialisms, etc
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2. Refreshing Sites
We all visit web pages with dynamic, frequently updated content, such as http://www.msn.com/ with things like news, stocks, and the weather.
Sometimes you just can't get the page to refresh. You hit the refresh button but it's the same page (and you just know it's been updated). Explorer is stubbornly refusing to re-load the thing properly.
You'll be glad to learn there is a little trick you can use. ust put a question mark after the URL. Your browser will think it's a new page and re-load it for you. The question mark won't affect the page or the way it's displayed.
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**RESOURCES**
1. Free ebooks like "Think and Grow Rich" -
http://www.jobvoice.net
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2. Free Internet Income Course ($295 value). Learn how the $100,000 earners make their fortunes on the internet.
Simply register as an affiliate, click on the confirmation email you will receive and the whole new world of Internet Marketing will be open to you. This is completely free and there are no obligations to continue.
Click on the link below to read all about it:
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You can also receive more information via email simply by sending a blank email to the following address:
homebusinfo@freeautobot.com
I did it and I'm glad I did!
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**THOUGHT FOR TODAY**
"If there is something to gain and nothing to lose by asking, by all
means ask."
- W. Clement Stone
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