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RANDY'S HOME BUSINESS SOLUTIONS NEWSLETTER ARCHIVES
OCTOBER 2003
RANDY'S HOME BUSINESS SOLUTIONS NEWSLETTER
A good place to learn about internet marketing and have a little fun!
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VOL 1, ISSUE 9 Oct 1, 2003
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**CONTENTS:**
Feature Article: Creating Keyword Rich Pages
Laugh A Little: Joke of the Moment
Helpful Tip: Mostly Computer Related
Useful Resources: I'll find them for you!
Thought For Today: Inspirational (I hope)
Contact Information.
A Few Ads!
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**FEATURE ARTICLE**
Creating Keyword Rich Pages
By Sumantra Roy
Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. The solution is to create Keyword Rich Pages (KRPs) - pages which provide good content and in which a particular keyword is repeated a number of times so that the page gets a top ranking for that keyword.
This article is focused on how you should create these KRPs. I am assuming you have a working knowledge of the different HTML tags like the Title tag, the Meta Description tag, the Meta Keywords tag, the Heading tags, the Alt Tag etc. If you don't, just go to this
site for a good introduction to such HTML tags.
Now, let us assume that your company sells packaged tours to Australia, and that you are targeting the keyword "travel to australia". Here's how you create the KRPs:
The Title Tag:
The first and most important tag to consider is the Title tag. You should always begin the Title tag with the keyword that you are targeting. Also remember that the search engines are going to display the Title tag while they are displaying the results of a search. Hence, you need to make the Title tag attractive to humans as well.
Here is one Title tag that I may have used: "Travel to Australia and discover its scenic beauty". Have a look at the Title tag - it uses the keyword right at the beginning and also tells people how beautiful a place Australia is.
Of course, all Titles need not be like the one I used. The Title that you use depends on the subject matter of your site. However, you should follow all the general rules that I have outlined here.
Meta Description Tag:
The Meta Description tag is used by many search engines to provide a short description of the page that is listed in the search results. Hence, like the Title tag, it is important that the Meta Description tag be keyword rich as well as attractive to humans.
The rules for the Meta Description are more or less the same as those for the Title tag. However, the content of this tag will generally be longer than that of the Title. Here's what I may have used in the Meta Description tag:
"Travel to Australia - We take care of all the details of your trip so that you can travel with complete peace of mind."
Note how this description repeats the keyword and also the benefit that it stresses - it says that the customer will be able to travel without having to worry about the intricate details of the trip - you will take care of them.
Meta Keywords Tag:
The Meta Keywords tag has become less and less important as far as search engine optimization is concerned. In fact, you can get top rankings without having anything in the Meta Keywords tag at all. However, just to be on the safe side, you would want to include some keywords in the Meta Keywords tag. You should also include some of the common upper/lower case variations of the keyword. The rules for the Meta Keywords tag are pretty simple - don't repeat any keyword in the Meta Keywords tag more than three times and don't repeat any keyword one after the other. Here's what I may have used in the Meta Keywords tag:
"Travel to Australia, tourism, travel to Australia, Down Under, TRAVEL TO AUSTRALIA"
Note how I have introduced "tourism" and "Down Under" just to separate the different instances of the keyword.
Body of the page:
Now we come to the actual body of the page. Begin by getting hold of a nice (but not too large) picture which is applicable for the page that you are creating. In the present case, I might include a picture of the lotus shaped Sydney Opera House. Place this picture at the top of the page. In the Alt tag for the picture, just mention your target keyword once, i.e. the Alt tag would be "Travel to Australia". You can include other words in the Alt tag, but it should start with the keyword you are targeting.
Once you've put up the picture, it is time to create a Heading for your page. Use the H1 tag to do so. Again, in the H1 tag, mention your target keyword once, i.e. like the Alt tag for the picture, the H1 tag could be "Travel to Australia". Again, like the Alt tag, you can include other words in the heading, but the heading should start with the keyword you are targeting.
Now it's time to create the actual text of the page. The way you create the text of your page would depend largely on what you want the visitor to do after reading this page. In some cases, you may simply want the visitor to go to the home page or another specific page in your site after reading this page. In this case, you should write the text in such a way that the visitor is attracted to the page that you are targeting. You would also want to provide links to the home page or the specific page that you are targeting at strategic places in the KRP. Or, you may want the visitor to click on the link to an affiliate program that you are a member of. In this case, you would stress the benefits that the visitor gets by purchasing the product or service that the affiliate program is selling. You would also want to provide links to the affiliate program at strategic places in the page and/or at the end of the page. Whatever it is that you want your page to do, there are some general rules to follow:
1) The first thing to remember is that some search engines don't recognize the Meta Description tag. These search engines will often simply take the first few lines of text in the body of your page and display that as the description. Hence, you must ensure that the first few lines of text in your page are attractive to human beings.
2) Ensure that as many sentences as possible in the page contain your target keyword once. The keyword shouldn't just be placed on an ad hoc basis - the way the keyword is placed in every sentence should actually make grammatical sense and the repetition should be such that your human visitors do not feel that you have deliberately repeated a particular phrase throughout the page. This is not only important from the point of view of ensuring that your readers don't get a bad impression of your site, but also from
the point of view of search engine optimization - the search engines may penalize your page for spamming if they find that you have randomly repeated the keyword throughout the page. Also, while repeating the keyword in the page, try to repeat the keyword once near the top of the page and once near the bottom.
3) Make sure that your paragraphs are not too long - each paragraph should be no more than 3 or 4 sentences long. This is because people on the web simply don't have the time or the inclination to read long paragraphs.
4) Try to ensure that the page contains links to other pages with the keyword being present in the text under the link. This can often lead to a higher ranking for your page.
5) If possible, link to other pages which have the keyword in the file names. This can again lead to a higher ranking for your page.
6) There is no hard and fast rule regarding the total number of words that should be present in the KRPs. As a rule of thumb, try to ensure that there are between 500-600 words. However, if the number of words falls a bit short of or exceeds this limit, don't worry too much.
Once you have created the page, ensure that the name of the file in which it is saved contains the keyword and that the individual words of the keyword are separated by hyphens. In this case, the name of the file would be travel-to-australia.html. This will get you a higher ranking in the few search engines which give a lot of emphasis on the keyword being present in the file name.
That's it! When you want to target another keyword, simply create another KRP for it using the procedure outlined above.
After you have created the KRPs, you cannot simply upload them to your site and submit them to the search engines. This is because the search engines take a rather dim view of pages which only contain outgoing links to other pages but do not contain any incoming links from other pages. The search engines may penalize sites which have such pages.
What you need to do is to directly or indirectly link the KRPs with your home page. If you are going to create many KRPs for your site, it will be impractical to link the home page directly with all the KRPs as this will needlessly clutter your home page. Hence, what you should do is to create a separate page in your site called a Sitemap page (name it something like sitemap.html). Add links to all the KRPs from the Sitemap page. The text that you use to link to a particular KRP should be the same as the keyword that the KRP is being optimized for. Hence, the link to the travel-to-australia.html file should say "Travel to Australia".
Now, some search engines refuse to spider pages which only contain links to other pages and nothing else. Hence, if the Sitemap page only contains links to the KRPs but contains no other content, the search engines may ignore this page. Hence, what you can do is to add a short description of the content of each of the KRPs after you have added a link to that KRP in the Sitemap page. This ensures that the search engines will not ignore this page.
After doing all this, simply link the home page of your site with the Sitemap page using a text link. Then, submit your home page, the Sitemap page and each of the KRPs to the search engines. When you are submitting these pages, to be on the safe side, make sure that you submit no more than 1 page per day to any search engine - otherwise, you run the risk of some search engines ignoring some of the pages you have submitted. You can submit your site by going to the individual "Add URL" pages of each engine. Or, in order to save time, you can use our free submission tool which helps you submit your site manually to the search engines, without having to go to the individual "Add URL" pages of each engine.
Follow all the rules that I have outlined in this article and you can soon see your search engine blues disappear for ever!
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This article may be re-published as long as the following resource box is included at the end of the article and as long as you link to the email address and the URL mentioned in the resource box:
Article by Sumantra Roy. Sumantra is one of the most respected and recognized search engine positioning specialists on the Internet. For more articles on search engine placement, subscribe to his 1st Search Ranking Newsletter by sending a blank email to 1stSearchRanking.999.99@optinpro.com or by going to www.1stSearchRanking.com
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**LAUGH A LITTLE**
1. A Hunter walking through the jungle found a huge dead dinosaur with a pigmy standing beside it. Amazed, he asked: "Did you kill that?".
The pigmy said "Yes."
The hunter asked "How could a little fella like you kill a huge beast like that?"
Said the pigmy: "I killed it with my club."
The astonished hunter asked: "How big is your club?" The pigmy replied: "There's about 90 of us."
2. A diner was agitated that the waiter had brought him no spoon with his coffee. "This coffee," he said loud enough for most of the other patrons to hear, "is going to be pretty hot to stir with my fingers."
The waiter reddened, made a hasty retreat to the kitchen and returned shortly with another cup of coffee. "This one isn't so hot, sir," he beamed.
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**USEFUL TIP OF THE MONTH**
HOW TO SAVE AN IMAGE FROM THE INTERNET TO YOUR COMPUTER
When you find an image that you really want to save it is relatively simple to save it to your computer.
Just right click on the image and from the menu box that pops
up ...
Left click on 'Save Image As' or 'Save Picture As'
A window pops up ...
In the 'Save In' box, drop down the menu and locate the folder on your hard drive where you want to save it to ...
Give it a name in the 'File Name' box - or leave the name that's already in there.
Click 'Save'.
Done!
Of course, you should make a note of where you saved it to. Some people have a folder called 'My Pictures', but you can save it wherever you wish.
A WORD OF CAUTION!
You can't just copy anyone's picture and think you own it. Most graphics and pictures are copyrighted. But there are many sites you can go to that offer Copyright Free images.
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**RESOURCES**
1. I just found another web site that offers free classifieds ads:
www.thesidewalksale.com
2. Did you know that you can get 'Free Business Cards'? You can! You just pay shipping and handling. Here is the address:
Vista Print
(Depending on your email format, the above link may be in two lines, if so, simply copy and paste it into your browser's address bar. Be sure to copy all of it, from the http to gif.)
I ordered some of these cards myself and really like the quality. You can see what it looks like by visiting:
My Resources Page (see the banner).
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**THOUGHT FOR TODAY**
“A minute’s success pays the failure of years.”
Robert Browningb
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**A SPECIAL REQUEST:**
You are not the only newcomers to Internet marketing. Please forward this newsletter to those friends, family and business associates who may find this information useful.
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This newsletter is published by Yours Truly,
Randy Justason
257 Upper Waweig Rd
Waweig, NB
Canada E3L 4N2
506-466-3089
rbs21@lycos.com
www.mlmwonders.com
www.ezinfocenter.com
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Copyright 2003 Randy's Home Business Solutions ALL RIGHTS RESERVED
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