Saskia Shaw turned her grief over a breakup into a business plan.

JOHN KIRK-ANDERSON / Tips

Saskia Shaw turned her grief over a breakup into a business plan.

Does Taylor Swift’s belt, surrounded by handkerchiefs and ice cream, sound familiar to you?

Instead of continuing this cycle, Christchurch resident Saskia Shaw decided to turn her grief into a business plan.

The Break Up Box is a range of personalized gift boxes, each with a theme suited to the breakup that a person is going through.

Shaw came up with the idea at a breakup party with his girlfriends after leaving a toxic relationship a few years ago.

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Her friend brought a cake that said “toxic bye-bye,” which had since become the name of one of her boxes, and she thought there must be something made especially for such occasions.

After discussing business ideas with his co-workers, taking a few online courses on business and the Covid-19 lockdown that gave him plenty of time to work on his idea, the Break Up Box was launched in April of this year. year.

“Once I started I never stopped working on it, I love it,” Shaw said.

Break Up Box’s mission is to create beautiful gifts for broken hearts, as well as a world they immerse themselves in, with playlists, movies, an engaging Instagram account, and a private Facebook group in the works.

Break Up Box gives those going through grief a nice gift to help lift their spirits.

Provided

Break Up Box gives those going through grief a nice gift to help lift their spirits.

“The idea was for you to get a nice gift, but that won’t solve the deeper problem with the breakup, because it’s really tough,” Shaw said.

“I wanted to create something that goes beyond a product but to work on building a community.”

Although it is a niche product, business has been good so far, she said.

With Covid-19 lockdowns causing a spike in ruptures, Shaw has seen a boom in orders from Aucklanders during this year’s lockdown.

Every box she created was inspired by a breakup she or a friend of hers had experienced.

Shaw also hopes to build a community around the business.

Provided

Shaw also hopes to build a community around the business.

Shaw’s favorite was the Glow Up Box, which she described as the “healthiest box.”

It made people look and feel better, which is how she handled her own breakup.

Shaw’s best tip for anyone going through a breakup is to move from the breakup to something you’re passionate about – in other words, refocus your energy.

Her experience of a toxic relationship had opened her eyes to the horrors some women face in relationships, and she wanted to give back.

Shaw's favorite box is the Glow Up Box, which she says encourages healthy transformation.

Provided

Shaw’s favorite box is the Glow Up Box, which she says encourages healthy transformation.

A portion of the profits from each box sold is donated to Women’s Refuge.

Shaw was now working to grow the Break Up Box community and publish more boxes.

“I’ve always wanted to own a big business,” she said.

“Break Up Box has been the greatest learning opportunity I have ever had, and I hope I can use everything it taught me to further develop myself in the business world. “


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